The Media Optimization Conference (MOC) is a major event for media patrons and sellers to return as soon as extra collectively and concentrate on relating to the most recent developments and utilized sciences contained within the enterprise. This yr’s MOC was held in New York Metropolis from September 20-22, and it was an infinite success.
Undoubtedly one among many most interesting takeaways from MOC was the rising significance of the acquisition side. To this point, the media enterprise has been dominated by sellers, nonetheless the soundness is starting to shift. Patrons are literally further refined and have further vitality than ever previous to.
This shift is apparent inside the reality that MOC organizers decided to cope with the acquisition side this yr. The event featured pretty a few audio system and courses that had been significantly designed for patrons.
One amongst many vital widespread courses was the “MOC Remaining Look to the BUY side $300 Million.” This session was led by a panel of specialists who talked concerning the latest developments in media shopping for for and among the best methods patrons can get probably possibly in all probability probably the most out of their budgets.
The panelists talked about pretty a few important factors, along with:
The panelists moreover shared their insights on how patrons can negotiate the correct offers with sellers.
The “MOC Remaining Look to the BUY side $300 Million” session was a helpful helpful useful helpful useful resource for patrons, and it equipped them with the info they need to attain the ever-changing media panorama.
